About the issue
Publications
Partners
SEPTEMBER 2011 (published: 01.09.2011)
Number 2(9)
Home
>
Issue
>
Modeling sales system management process.
Lyapunov A.D.
Abstract. There is a number of software features as object of sale which influence sales system management. To improve the efficiency of software distribution system management, given the above mentioned features, this paper suggests a method for modeling distribution management process. This method implies that marketing aspect to distribution system management should focus on the following: software market segmentation, consumer behavior characteristics and pricing in the software market. By modeling those three, integrated model is constructed which enables building a matrix incorporating internal and external segments potential factors.
Read the full article
Keywords: Sales system management, segmentation modeling, consumers behavior modeling, pricing modeling
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
UDC 658
Modeling sales system management process.
Abstract. There is a number of software features as object of sale which influence sales system management. To improve the efficiency of software distribution system management, given the above mentioned features, this paper suggests a method for modeling distribution management process. This method implies that marketing aspect to distribution system management should focus on the following: software market segmentation, consumer behavior characteristics and pricing in the software market. By modeling those three, integrated model is constructed which enables building a matrix incorporating internal and external segments potential factors.
Read the full article
Keywords: Sales system management, segmentation modeling, consumers behavior modeling, pricing modeling