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SEPTEMBER 2010 (published: 01.09.2010)
Number 2(7)
Home > Issue > Competitors’ marketing and competitors’ relations:
cooperation as a way to market success
Kotliarov I.D.
The present article is dedicated to the problem of cooperation and competition between companies. A matrix of types of markets (based on “cooperationcompetition” criteria) is proposed. New concepts of competitors’ marketing and competitors’ relations are formulated. The notion of marketing communications is amended. Main types of cooperation with competitors are analyzed.
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Keywords: competition, cooperation, competitor’s relations, competitors’ marketing
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
UDC 334.75
Competitors’ marketing and competitors’ relations:
cooperation as a way to market success
The present article is dedicated to the problem of cooperation and competition between companies. A matrix of types of markets (based on “cooperationcompetition” criteria) is proposed. New concepts of competitors’ marketing and competitors’ relations are formulated. The notion of marketing communications is amended. Main types of cooperation with competitors are analyzed.
Read the full article
Keywords: competition, cooperation, competitor’s relations, competitors’ marketing