Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
registered by the Federal Inspectorate Service for Communication, Information Technologies and Communication Media

December 2014 (published: 09.12.2014)

Number 4(19)

Home > Issue > Marketing strategy as a basis for the coordination of economic interests of a employer and a employee

UDC 331

Marketing strategy as a basis for the coordination of economic interests of a employer and a employee

Volkov S. D., Smirnov S.V., Ivanova A.S.

In a market economy for the successful work of its subjects the most important value is vested in the profound study of the market and the ability to properly apply new tools impacting on the current situation in it. The Basis of Marketing is, hence, a set of such tools. Marketing includes the system of organisation of goods and services distribution, improving customer relations, active influence on supply and demand on the market as a whole, as well as tools of competition. Therefore, the marketing strategy in the restaurant business must include the factor coordination of economic interests as an employer, employees and the needs of local groups of visitors or even individual visitors. Much in the restaurant business depends on the manager, who must be different organizational skills and the ability to develop a special atmosphere of a place that is conducive to guests. It is necessary to create such a marketing adjustment, which can  allow  a manager to create a special atmosphere of a place conducive for guests to attract, interest of both workers and  to keep the guest. This creates the conditions for increased of profits of the restaurant, the increased of revenue of the staff, and consequently, improve  the motivation for its good performance.
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Keywords: marketing, salary, collective result, the category of staff, employee, marketing strategy, restaurant business.

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