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SEPTEMBER 2012 (published: 10.09.2012)
Number 2(11)
Home > Issue > Competitive analysis and market research: ratio of concepts and
analytical procedures of carrying out.
Lapitskaya L. V.
In article term definition «the competitive analysis», algorithm of its carrying out is offered, the contents of the grocery, price, communication and marketing competitive analysis are opened.
Read the full article
Keywords: competitive analysis, market research, grocery, price, communication and marketing competitive analysis, competitive advantage
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
UDC 339.138
Competitive analysis and market research: ratio of concepts and
analytical procedures of carrying out.
In article term definition «the competitive analysis», algorithm of its carrying out is offered, the contents of the grocery, price, communication and marketing competitive analysis are opened.
Read the full article
Keywords: competitive analysis, market research, grocery, price, communication and marketing competitive analysis, competitive advantage