Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
registered by the Federal Inspectorate Service for Communication, Information Technologies and Communication Media

SEPTEMBER 2011 (published: 01.09.2011)

Number 2(9)

Home > Issue > Development to network retail business in market condition

UDC 339.178

Development to network retail business in market condition

Pavlov A.G.

Specific features of retail chains which are rapidly developing and competing for consumer market using the modern consumer behaviour model are determined. Region retail chains management models are presented and specified. Analysis-based conclusions on strategic development of region retail chains are made.
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Keywords: retail, retail chains, supermarket, brand capital index, management model

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