Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
registered by the Federal Inspectorate Service for Communication, Information Technologies and Communication Media

SEPTEMBER 2011 (published: 01.09.2011)

Number 2(9)

Home > Issue > Modeling sales system management process.

UDC 658

Modeling sales system management process.

Lyapunov A.D.

There is a number of software features as object of sale which influence sales system management. To improve the efficiency of software distribution system management, given the above mentioned features, this paper suggests a method for modeling distribution management process. This method implies that marketing aspect to distribution system management should focus on the following: software market segmentation, consumer behavior characteristics and pricing in the software market. By modeling those three, integrated model is constructed which enables building a matrix incorporating internal and external segments potential factors.
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Keywords: Sales system management, segmentation modeling, consumers behavior modeling, pricing modeling

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