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September 2023 (published: 04.09.2023)
Number 3(54)
Home > Issue > Analysis of the implementation of environmentally oriented practices by retail enterprises
Prituzhalova O.A.
, Boklah E.D.
The task of greening marketing policy is relevant for enterprises of various industries. This article discusses the directions and ways of environmental marketing development of retail enterprises. The purpose of the study was to characterize the eco-oriented activities of commercial enterprises on the example of three small, three medium and three large retail stores in the city of Tyumen. For this purpose, a checklist of ten questions was developed, which was filled out based on the results of monitoring and implementation of control purchases in these stores. As a result, positive practices were highlighted (the offer of reusable bags instead of plastic bags for carrying goods, the ability to use the buyer's packaging for bulk goods, the sale of goods in large volumes, separate collection of waste from the public, informing buyers about the possibilities of reducing the negative impact on the environment when shopping, about healthy nutrition) and negative practices (the use of small plastic bags for packaging goods that already have packages, packaging of visitors' bags at the entrance to the trading floor in film, a large volume of printed advertising materials). The results of the study indicate significant steps being taken by stores of all three types to promote environmentally responsible consumption. However, there is still a lot of room for improvement. The theoretical significance of the study lies in obtaining new data on eco-oriented practices used by different types of stores. The practical significance of the work lies in the development of recommendations that will help achieve the UN Sustainable Development Goal No. 12 «Ensure sustainable consumption and production patterns».
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Keywords: ecologization of trade, environmental marketing, environmental practices, environmental initiatives, trade enterprises.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
UDC 339.37: 502.131
Analysis of the implementation of environmentally oriented practices by retail enterprises
The task of greening marketing policy is relevant for enterprises of various industries. This article discusses the directions and ways of environmental marketing development of retail enterprises. The purpose of the study was to characterize the eco-oriented activities of commercial enterprises on the example of three small, three medium and three large retail stores in the city of Tyumen. For this purpose, a checklist of ten questions was developed, which was filled out based on the results of monitoring and implementation of control purchases in these stores. As a result, positive practices were highlighted (the offer of reusable bags instead of plastic bags for carrying goods, the ability to use the buyer's packaging for bulk goods, the sale of goods in large volumes, separate collection of waste from the public, informing buyers about the possibilities of reducing the negative impact on the environment when shopping, about healthy nutrition) and negative practices (the use of small plastic bags for packaging goods that already have packages, packaging of visitors' bags at the entrance to the trading floor in film, a large volume of printed advertising materials). The results of the study indicate significant steps being taken by stores of all three types to promote environmentally responsible consumption. However, there is still a lot of room for improvement. The theoretical significance of the study lies in obtaining new data on eco-oriented practices used by different types of stores. The practical significance of the work lies in the development of recommendations that will help achieve the UN Sustainable Development Goal No. 12 «Ensure sustainable consumption and production patterns».
Read the full article
Keywords: ecologization of trade, environmental marketing, environmental practices, environmental initiatives, trade enterprises.
DOI 10.17586/2310-1172-2023-16-3-34-49