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September 2021 (published: 22.09.2021)
Number 3(46)
Home > Issue > Development of an agileble algorithm for bringing a high-tech innovative product
to the market in the field of orthopedics
Chudesova G.P., Burdukovskiy V.N.
The fast development of technology, the compulsory personalization of products and their fast obsolescence, the shortening of their life cycle, the continuous emergence of new solutions, and the efforts of companies to continuously improve their competitiveness require successful management of the development process and the introduction of orthopedic products to the market. When introducing a new product, certain limitations must be taken into account and an appropriate predictive scientific method or model must be chosen. The growing interest in high-tech innovative products on the part of most companies is due to the acquisition of competitive advantage and the conquest of attractive market niches. Today, in the highly competitive orthopedic market, developing and bringing out products that combine "innovativeness" and "high-tech" requires a "flexible" approach that will combine both targeting the right market and working with product feedback, which can then become the basis for improving the final product or a prerequisite for creating a new one. The relevance of the research topic is due to the absence in the domestic literature of an "agileble" algorithm for bringing a high-tech innovative product in the field of orthopedics, taking into account the components of "customer orientation" and "product improvement" for a particular patient, and the fact that the long-term and successful stay of the company in the market can be provided by two factors: continuity of innovation processes and bringing new products to market. The purpose of this work is to develop an "agileble" algorithm for bringing a high-tech innovative product to market in the field of orthopedics, which will take into account the post-sales work with the customer and product improvement.
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Keywords: high-tech innovative product, algorithm, market advantage, personalization, orthopedics.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
UDC 656.1, 504.054
Development of an agileble algorithm for bringing a high-tech innovative product
to the market in the field of orthopedics
The fast development of technology, the compulsory personalization of products and their fast obsolescence, the shortening of their life cycle, the continuous emergence of new solutions, and the efforts of companies to continuously improve their competitiveness require successful management of the development process and the introduction of orthopedic products to the market. When introducing a new product, certain limitations must be taken into account and an appropriate predictive scientific method or model must be chosen. The growing interest in high-tech innovative products on the part of most companies is due to the acquisition of competitive advantage and the conquest of attractive market niches. Today, in the highly competitive orthopedic market, developing and bringing out products that combine "innovativeness" and "high-tech" requires a "flexible" approach that will combine both targeting the right market and working with product feedback, which can then become the basis for improving the final product or a prerequisite for creating a new one. The relevance of the research topic is due to the absence in the domestic literature of an "agileble" algorithm for bringing a high-tech innovative product in the field of orthopedics, taking into account the components of "customer orientation" and "product improvement" for a particular patient, and the fact that the long-term and successful stay of the company in the market can be provided by two factors: continuity of innovation processes and bringing new products to market. The purpose of this work is to develop an "agileble" algorithm for bringing a high-tech innovative product to market in the field of orthopedics, which will take into account the post-sales work with the customer and product improvement.
Read the full article
Keywords: high-tech innovative product, algorithm, market advantage, personalization, orthopedics.
DOI 10.17586/2310-1172-2021-14-3-12-25