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December 2018 (published: 27.12.2018)
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Features of investment attractiveness of telecommunications industry
Lysenko A.M. , Prihodko R.V.
Investment activity always carries the risk of non-receiving benefits. In modern business conditions, the assessment of the investment attractiveness of companies or projects is very closely related to the efficiency of the business as a whole. The cost of an error in the telecommunications sector is especially high, where the speed of technology change is accelerating every year. Evaluation of companies is important not only to outside investors interested in increasing the profitability of their investments, but also for large companies evaluating the prospects for the development of their business, which determines the relevance of the chosen topic. This article is devoted to the study of investment attractiveness in the telecommunications industry. The aim of the work is to compare the investment attractiveness of telecommunications companies with the help of the industry multiplier. Within the framework of the article, approaches to the assessment of investment attractiveness were studied, the telecommunications industry market was studied, and a comparative analysis of companies based on the industry multiplier was conducted. These multipliers are actively used in the analysis of companies in the telecommunications sector in foreign practice, but in the domestic scientific community they have not been given sufficient attention. The object of the research is the telecommunications industry. Subject of research – methods for assessing investment attractiveness in the telecommunications industry. The research methods used in the process of writing the article are economic-statistical, analytical, design-constructive, and others. The result of the study was the determination of the industry multiplier in evaluating telecommunications companies. The results of the work will be useful not only to the scientific community, but can also be applied in the business community to more accurately assess and take into account the industry characteristics of companies in the telecommunications sector.
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Keywords: economy, investment attractiveness, industry, telecommunications, telecommunications market, industry multipliers.
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