Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
registered by the Federal Inspectorate Service for Communication, Information Technologies and Communication Media
ISSN:2310-1172

December 2014 (published: 09.12.2014)

Number 4(19)

Home > Issue > Theoretical basis of forming the rating in tourism as an element of marketing strategy of Russian regions

UDC 796.51

Theoretical basis of forming the rating in tourism as an element of marketing strategy of Russian regions

Kovaleva E.N.

The article presents the results of the first phase of a study on the development issues of rating in tourism. The author carried out work on studying of the applied international ratings in tourism.Rating system in tourism associated with the assessment of destination brand, the investment attractiveness of the territory, infrastructure provision and to create an atmosphere at the reception of tourists and so on.The rating system in tourism can be a tool for improving the efficiency of promotion activities of the regions and the basis for the formation of the marketing strategies of subjects of the Russian Federation.In work the assessment of process of collection of information applicable for formation of a rating is given. Rating in tourism represents a difficult question owing to complexity of data today.It is connected with a bad collecting of reports at the Russian regions level and an ambiguous assessment of indicators tourist industry as responsible for branding of a tourist destination an element.The research will appeal to tourism experts, scientists and students of touristic sphere, governmental bodies of various levels interested in tourism development in their areas.
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Keywords: tourism, tourist destinations, ranking in tourism sphere, ratings of tourist areas, marketing of tourism destinations, tourism policy of Russian regions.

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