Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
registered by the Federal Inspectorate Service for Communication, Information Technologies and Communication Media
ISSN:2310-1172

2014 (published: 15.09.2014)

Number 3(18)

Home > Issue > Modern trends in consumer behavior on the consumer goods market of Samara city

UDC 366.1

Modern trends in consumer behavior on the consumer goods market of Samara city

Grigoryants I. A. , Bobkova E.Y.

The article examines the current trends established in the consumer behavior on the consumer goods market of Samara city. Examines the role of trade as the most important final link in the chain of supply of the goods from producer to consumer. The authors of the article on the basis of casual studies put forward the hypothesis about the main contemporary problems in the sphere of retail trade.The authors conducted extensive market research which identified the main trends in consumer behavior, which was the basis on final approval of the modern trends and urgent problems of the system of retail trade of Samara city. It was revealed a significant preferences of consumers to buy more in shopping centers, the preferred format of trade "at home" etc. Among the main problems noted inadequate maintenance, inadequate quality of the goods etc.
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Keywords: retail trade, consumer, marketing research, product range, distribution network, the quality of the goods

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