Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
registered by the Federal Inspectorate Service for Communication, Information Technologies and Communication Media

June 2013 (published: 03.06.2013)

Number 2(13)

Home > Issue > Customers as a variable of the service marketing mix

UDC 336.71

Customers as a variable of the service marketing mix

Evdokimova E. A.

The paper contains an analysis of the variable “People” of the service marketing mix. We demonstrate that customers can now be used as a tool of service marketing mix. We show some examples of companies that are attractive thanks to their customers.
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Keywords: service marketing mix, people, external personnel

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