Customers as a variable of the service marketing mix Scientific journal NRU ITMO Series Economics and Environmental Management

Series "Economics and Environmental Management"

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ISSN:2310-1172

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June 2013 (published: 03.06.2013)

Number 2(13)

Home > Issue > Customers as a variable of the service marketing mix

UDC 336.71

Customers as a variable of the service marketing mix

Evdokimova E. A.

Abstract. The paper contains an analysis of the variable “People” of the service marketing mix. We demonstrate that customers can now be used as a tool of service marketing mix. We show some examples of companies that are attractive thanks to their customers.

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Keywords: service marketing mix, people, external personnel

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