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June 2013 (published: 03.06.2013)
Number 2(13)
Home > Issue > The main directions of improvement of the mechanism of assortment planning on the basis of marketing the concept of
Вичёрка Е. И., Никитина Л. Н.
The article provides a brief overview of the methods used in the planning of the assortment, and offered a way to improve these methods on the basis of a marketing concept by means of selection and analysis of the factors of impact on the three areas: customer-oriented, the area of competence and zone management.
Read the full article
Keywords: range, planning, marketing, market conditions, factors, the demand
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
UDC 338.121
The main directions of improvement of the mechanism of assortment planning on the basis of marketing the concept of
The article provides a brief overview of the methods used in the planning of the assortment, and offered a way to improve these methods on the basis of a marketing concept by means of selection and analysis of the factors of impact on the three areas: customer-oriented, the area of competence and zone management.
Read the full article
Keywords: range, planning, marketing, market conditions, factors, the demand