June 2026 (published: 29.05.2026)
Number 2(65)
UDC 330.341.1
DOI 10.17586/2310-1172-2026-19-2-108-118
Managing entrepreneurial projects in a post-innovation economy
Reference for citation: Litau E.Ya., Sologub A.N. Managing entrepreneurial projects in a post-innovation economy. Scientific journal NRU ITMO. Series «Economics and Environmental Management». 2026. № 2. Р. 108-118. DOI: 10.17586/2310-1172-2026-19-2-108-118.
Abstract. This article examines the problem of managing entrepreneurial projects in a post-innovation economy, characterized by a shift in emphasis from innovation as an independent performance criterion to a comprehensive assessment that includes value, social, and institutional parameters. The subject of the study is management mechanisms for ensuring the consistency of the technological, innovative, and humanistic contours of a company's development. The aim of the study is to empirically test an integrative approach to managing entrepreneurial projects based on the HDI (Humanism-Digitalization-Innovations) model. The object of the study are entrepreneurial projects, viewed as developing socio-economic systems in the context of digital transformation. The methodological basis of the study is a mixed-methods design, including a questionnaire, semi-structured interviews, and expert content analysis. Based on the theoretical operationalization of the HDI model, a system of indicators has been developed that allows for a quantitative assessment of the level of development of the humanistic, digital, and innovative blocks, as well as for calculating an integral index. Empirical testing of the model was conducted on a sample of 40 Russian companies. The study revealed an imbalance between the model's blocks: with comparable levels of digital and innovative development, the humanistic block demonstrates lower values. It was established that digitalization is a necessary but insufficient condition for innovative development, while humanistic factors, including human-centeredness and the principle of projective responsibility, act as a significant internal condition for the formation of sustainable innovation. A lack of synchronicity between the technological and value development of entrepreneurial projects was discovered. The obtained results allow us to substantiate the need for a transition from instrumental digital transformation to integrative management, ensuring the consistency of technological, innovative, and humanistic factors. The practical significance of the study lies in the possibility of using the HDI model as a diagnostic and management tool in developing strategies for the development of entrepreneurial projects in a post-innovation economy.
Read the full article
Keywords: entrepreneurial project, post-innovation economy, digital transformation, HDI, human-centricity, project management, digital readiness.
References:
1. Polyanin A.V., Golovina T.A., Vertakova Yu.V. Digital transformation of entrepreneurial structures // Scientific Bulletin of Belgorod State University. Series: Economics. Computer science. 2018. Vol. 45. No. 4. pp. 632-641. DOI: 10.18413/2411-3808-2018-45-4-632-641.
2. Vial G. Understanding digital transformation: A review and a research agenda // The Journal of Strategic Information Systems. 2019. Vol. 28. No. 2. P. 118–144. DOI: 10.1016/j.jsis.2019.01.003.
3. Verhoef P.C., Broekhuizen T., Bart Y., Bhattacharya A., Dong J. Q., Fabian N., Haenlein M. Digital transformation: A multidisciplinary reflection and research agenda // Journal of Business Research. 2021. Vol. 122. P. 889–901. DOI: 10.1016/j.jbusres.2019.09.022.
1. Kraus S., Durst S., Ferreira J.J., Veiga P., Kailer N., Weinmann A. Digital transformation in business and management research: An overview of the current status quo // International Journal of Information Management. 2022. Vol. 63. P. 102466. DOI: 10.1016/j.ijinfomgt.2021.102466.
4. Plekhanov D., Franke H., Netland T. Digital transformation: A review and research agenda // European Management Journal. 2023. DOI: 10.1016/j.emj.2022.09.007.
5. Galchenko S.A., Sezonova O.N., Khodyrevskaya V.N., Trubnikova V.V., Ryumshin A.V. Human–centricity is a necessary condition for the economy of the future // Leadership and management. 2022. Vol. 9. No. 2. pp. 309-322. DOI: 10.18334/lim.9.2.114587.
6. Lukashevich N.S. Human-centered organization: from theoretical models to categorical-system methodology // Leadership and Management. 2025. Vol. 12. №8. pp. 1699-1714. DOI: 10.18334/lim.12.8.123655.
7. Feliciano-Cestero M.M., Ameen N., Kotabe M., Paul J., Signoret C. Is digital transformation threatened? A systematic literature review // Journal of Business Research. 2023. Vol. 157.DOI: 10.1016/j.jbusres.2022.113546.
8. Warner K.S.R., Wäger M. Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal // Long Range Planning. 2019. Vol. 52. No. 3. P. 326–349. DOI: 10.1016/j.lrp.2018.12.001.
9. Kuchumov A.V., Percherina E.V. Digital transformation of entrepreneurial activity: national and international studies // Economic vector. 2023. No. 1 (32). pp. 103-108. DOI: 10.36807/2411-7269-2023-1-32-103-108.
10. Litau E.Ya., Sologub A.N. The concept of human-centricity as the basis of digital and value transformation in the management of entrepreneurial projects // Economics and management. 2024. Vol. 30. No. 6. pp. 728-739. DOI: 10.35854/1998-1627-2024-6-728-739.
11. Litau E.Ya., Sologub A.N. Digital transformation management: the ethical aspect of entrepreneurial project readiness // Economics and management. 2025. Vol. 31. No. 12. pp. 1565-1577. DOI: 10.35854/1998-1627-2025-12-1565-1577.
12. Litau E.Ya., Sologub A.N., Kholodov V.V. Principles of using artificial intelligence in managing entrepreneurial projects within the framework of the concept of projective responsibility // Scientific Journal of the National Research University of ITMO. The series "Economics and Environmental Management". 2024. No. 4. pp. 83-93. DOI: 10.17586/2310-1172-2024-17-4-83-93.
13. Isaev E.A., Korovkina N.L., Tabakova M.S. Assessment of the company's IT department's readiness for digital business transformation // Business Informatics. 2018. No. 2 (44). pp. 55-64. DOI: 10.17323/1998-0663.2018.2.55.64.
14. Vasyaicheva V.A. Model of digital transformation of the enterprise innovation management system // Bulletin of Samara University. Economics and management. 2023. Vol. 14. No. 4. pp. 105-113. DOI: 10.18287/2542-0461-2023-14-4-105-113.
15. Gileva T.A. Digital maturity of an enterprise: assessment and management methods // USNTU Bulletin. 2019. No. 1 (27). pp. 38-52. DOI: 10.17122/2541-8904-2019-1-27-38-52.
16. Bereznoy A.V. Transnational business in the era of the global digital revolution // World Economy and international Relations. 2018. Vol. 62. No. 9. pp. 5-17. DOI: 10.20542/0131-2227-2018-62-9-5-17.
