Article in Russian
Reference for citation: Androsov A.V., Bludchiy V.A., Pupentsova S.V. Implementation of ESG concepts into business model of a construction organization as a strategic instrument crisis management. Scientific journal NRU ITMO. Series «Economics and Environmental Management». 2025. № 1. Р. 71–80. DOI: 10.17586/2310-1172-2025-18-1-71-80.

Abstract. The relevance of the research topic is confirmed by the search of organizations for new strategies of crisis management in the conditions of external pressure due to geopolitical, economic, environmental and social situation. The authors proposed a hypothesis in the course of the research: the introduction of ESG practices, methodology and concept into the strategy for development and improvement of the development product, as well as into the business model, allows minimizing the impact of the consequences of the crisis on the company by influencing the levers of crisis management. The purpose of the study to identify problems and prospects of ESG-concept implementation in the business model of a construction organization as a strategic tool of crisis management was achieved by solving the following tasks: identified and summarized the opinion of construction organizations on the implementation of ESG-concept in the business model; summarized regulations and standards governing ESG-factors in the field of development and construction; identified the main advantages of ESG-concept implementation in the product management of construction projects; conducted a comparative analysis of development projects in the field of development and construction; conducted a comparative analysis of ESG-concept in the business model of a construction company. The study applied academic methods of economic research, namely methods of comparative, systemic, logical analysis, graphical generalization and grouping, economic and statistical methods. During the analysis of selected construction projects with ESG-certification, it was found that the market weighted average price of apartments offered for sale at the time of evaluation exceeds the indicator of peer objects. The paper establishes that crisis management in accordance with ESG-principles allows increasing the company's resistance to industry problems and bankruptcy risk due to the optimization of strategic, operational and product management.

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Keywords: ESG-concept, ESG-factors, sustainable development, problems of development projects perspective, residential neighborhood, product management.

References:

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