Article in Russian
Reference for citation: Kharlamova T.L. Yuan Yu. An empirical study of management mechanisms for motivating and incentivizing employees in the context of sustainable digital development. Scientific journal NRU ITMO. Series «Economics and Environmental Management». 2025. № 1. Р. 39–48. DOI: 10.17586/2310-1172-2025-18-1-39-48.

Abstract. This article examines the current application of employee motivation and incentive mechanisms in the context of digital development and activation of companies' activities within the framework of the international ESG agenda. The authors analyze the impact of current factors, such as material and non-material rewards, as well as ensuring the well-being and engagement of employees, on their motivation and satisfaction with working conditions. At the same time, attention is paid to the existing contradictions associated with the influence of modern digital tools, which can play both a supporting and a restraining role in staff motivation. The importance of using digital approaches in conducting analytical work and ensuring the intellectualization and automation of management activities with social and environmental focus within the framework of motivation and incentives is emphasized. In the article, based on empirical and multiple regression analysis, hypotheses about the relationship and mutual influence of motivating factors on the satisfaction and involvement of personnel in the context of digitalization and ensuring sustainable development are formulated and proven. The aim of the study is to assess the impact of motivational factors such as wages, non-material impact, availability of feedback mechanisms, and employee well-being on their engagement and job satisfaction (taking into account the stimulating role of digital tools). Based on this, practical recommendations should be proposed for the management of modern companies on creating the foundations for effective personnel performance in the context of digital transformation and implementation of ESG strategy. Research objectives: 1) to assess the impact of various motivational factors on employee engagement and satisfaction; 2) to analyze the impact of digital tools on motivational factors; 3) to identify the moderating impact of digital tools on motivational factors; 4) to propose recommendations for the formation of motivational factors in the context of digital transformation and sustainable development. The object of the study is employees of modern companies participating in international studies on job satisfaction. Research methods: multiple regression analysis, data analysis, generalization, logical analysis and case study.

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Keywords: sustainable development, ESG agenda, management, motivation, staff incentives, digital transformation, mechanism, employee satisfaction, digital tools.

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