Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
registered by the Federal Inspectorate Service for Communication, Information Technologies and Communication Media

June 2016 (published: 20.06.2016)

Number 2(25)

Home > Issue > Efficiency of blogging as a marketing tool

UDC 339.138

Efficiency of blogging as a marketing tool

Sanin M.K. , Barkov E.I.

In the article submitted the assessment of influence of information technologies on different activities of people is given, and also advantages of the use of IT technologies to the organizations and enterprises are marked out. The new role to the Internet –as a trade marketcommon suppliers and consumers of goods and services is presented. The analysis of dynamics of the Russian market of Internet trade is carried out and it is suggested that transformation of a global network into the independent marketing environment is taken place. The main characteristics of marketing tools are marked out; the main ways of advance on the Internet are considered. The history of creation of blogs and their definition is given; the blog and the diary are compared and their main differences are marked out. Classification of blogs as fora thematic orientation, a number of people and a character of multimedia is offered. The main subject of blogs is distinguished and the main pluses and minuses of application of the blog as a marketing tool are listed. The main reasons for popularity of blogs are mentioned. The conclusion is drawn on efficiency of use of blogging for advance of goods and services. The problem of fake blogs, the way of solving is given. The first Russian bill concerning bloggers includingits advantages and shortcomings is considered. The personal and public assessment of this bill is stated.
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Keywords: internet, internet technologies, instruments of internet marketing, blogging, mass media, blogger, blogosphere, fake blog.

DOI 10.17586/2310-1172-2016-9-2-107-112

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