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June 2015 (published: 01.06.2015)
Number 2(21)
Home > Issue > Characteristics of the competitive advantages of the border territories
in the context of marketing places
Shapiro N.A.
The article presents theinterpretation of the competitive advantages of border territories and discloses the specifics of place marketing based on the new economic geography concept. Place marketing as a strategy for managing the development of a territory in market conditions has been considered in terms of the basic components required to create competitive advantages, and use them, in some cases, as actual benefits. The concept of place marketing set out in this article confirms the conclusions of the author that the competitive advantages of border territories are determined by the state of a foreign neighboring territory and result from the particular choice of opportunities for the cooperation between border partners. The competitive advantages of border territories can hardly be determined on the basis of abstract theorizing and deductive reasoning, without any specific knowledge about the state of economy of the neighboring territories. The article proposes a scenario for cooperation in the Karelian-Finnish border region.
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Keywords: new economic geography, nature of competitive advantages, components to provide competitive advantages, place marketing, management strategy, border territory, neighboring territory.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
UDC 332.05
Characteristics of the competitive advantages of the border territories
in the context of marketing places
The article presents theinterpretation of the competitive advantages of border territories and discloses the specifics of place marketing based on the new economic geography concept. Place marketing as a strategy for managing the development of a territory in market conditions has been considered in terms of the basic components required to create competitive advantages, and use them, in some cases, as actual benefits. The concept of place marketing set out in this article confirms the conclusions of the author that the competitive advantages of border territories are determined by the state of a foreign neighboring territory and result from the particular choice of opportunities for the cooperation between border partners. The competitive advantages of border territories can hardly be determined on the basis of abstract theorizing and deductive reasoning, without any specific knowledge about the state of economy of the neighboring territories. The article proposes a scenario for cooperation in the Karelian-Finnish border region.
Read the full article
Keywords: new economic geography, nature of competitive advantages, components to provide competitive advantages, place marketing, management strategy, border territory, neighboring territory.