Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
registered by the Federal Inspectorate Service for Communication, Information Technologies and Communication Media
ISSN:2310-1172

December 2013 (published: 02.12.2013)

Number 4(15)

Home > Issue > Branding and its role in increasing the competitiveness of region

UDC 339.138:332.122

Branding and its role in increasing the competitiveness of region

Shalygina N.P., Selyukov M.V., Shalygina T.O., Zenin G.V.

The article considers the role and importance of branding in enhancing the competitiveness of the region. Describes the approaches to creation of a brand of the region, the positioning of the territories. Presents the author's approach to the process of building an effective brand of the region, for example, the Belgorod region.
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Keywords: brand of the region, branding, the competitiveness of the region.

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