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December 2013 (published: 02.12.2013)
Home > Issue > Branding and its role in increasing the competitiveness of
Branding and its role in increasing the competitiveness of
Shalygina N.P., Selyukov M.V., Shalygina T.O., Zenin G.V.
The article considers the role and importance of branding in enhancing the competitiveness of the region. Describes the approaches to creation of a brand of the region, the positioning of the territories. Presents the author's approach to the process of building an effective brand of the region, for example, the Belgorod region.
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brand of the region, branding, the competitiveness of the region.
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