Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
registered by the Federal Inspectorate Service for Communication, Information Technologies and Communication Media
ISSN:2310-1172

December 2013 (published: 02.12.2013)

Number 4(15)

Home > Issue > An algorithm of implementation of franchising for franchisor

UDC 334.752

An algorithm of implementation of franchising for franchisor

Narkevich E. G.

The paper contains an algorithm of implementation of franchising by brand owner. Recommendations are given for each stage of the algorithm.
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Keywords: franchising, franchisee, implementation

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