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Partners
2014 (published: 15.09.2014)
Number 3(18)
Home > Issue > Informal component of internal institutional environment of franchise network
Lipatnikov V.S., Timofeeva E.G.
The paper demonstrates the importance of informal component of internal institutional environment for successful development of franchise network. The informal mechanism of relational coordination is described as a tool that is used in combination with the mechanism of formal contractual regulation of cooperation between franchisee and franchisor in order to make it more flexible. Problems of formation of internal institutional environment are discussed. A list of tools that can be used to adapt new franchisees to internal institutional environment is given. It is demonstrated that not all tools should be used simultaneously – the list of tools depends on franhisor’s resources and the model of his cooperation with franchisees.
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Keywords: franchising, franchisee, internal institutional environment.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
UDC 334.752
Informal component of internal institutional environment of franchise network
The paper demonstrates the importance of informal component of internal institutional environment for successful development of franchise network. The informal mechanism of relational coordination is described as a tool that is used in combination with the mechanism of formal contractual regulation of cooperation between franchisee and franchisor in order to make it more flexible. Problems of formation of internal institutional environment are discussed. A list of tools that can be used to adapt new franchisees to internal institutional environment is given. It is demonstrated that not all tools should be used simultaneously – the list of tools depends on franhisor’s resources and the model of his cooperation with franchisees.
Read the full article
Keywords: franchising, franchisee, internal institutional environment.