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December 2023 (published: 07.12.2023)
Number 4(55)
Home > Issue > Choosing an MVNO model to increase the enterprise competitiveness in the concept of sustainable development of "smart" territories
Pupentsova S.V.
, Kobzev V.V., Makarov V.M., Livintsova M.G.
The Russian market of virtual mobile operators is in the stage of active development, supporting the concept of sustainable development of "smart" territories. Traditionally, successful virtual operator models are built on a strategic plan and constant work with the audience of their users, but innovative projects require additional risk analysis. The purpose of the study is to develop an improved mechanism for selecting a model of Mobile Virtual Network Operator (MVNO) to improve the competitiveness of the enterprise within the concept of sustainable development of "smart" territories, characterized by detailed forecasting of cash flows and discount rate, taking into account the uncertainty factor through simulation modeling. Results. The developed mechanism was tested on the example of a company belonging to the branch of national economy other than telecommunications and planning to provide mobile communication services to external customers of the company. The developed mechanism of choosing a business model of a virtual mobile operator (or a model of providing mobile services under its own brand while using the infrastructure of another operator) is characterized by detailed forecasting of cash flows and discount rate taking into account the uncertainty factor. The developed mechanism has a number of limitations: the mechanism is applicable to the selection of MVNO models by companies that are not subsidiaries of the main players in the telecommunications and information technology industry and are not part of the ecosystem of large banks, and only the main ones are considered: Full MVNO, Service Operator, Reseller. Possible directions for future research can be based on the construction of a mechanism for selecting MVNO models for major telecommunications and information technology industry players and companies that are part of the ecosystem of large banks.
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Keywords: telecommunications sector, information technologies, virtual mobile operator, business model, simulation modeling, Monte Carlo method.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
UDC 004.94:654.1
Choosing an MVNO model to increase the enterprise competitiveness in the concept of sustainable development of "smart" territories
The Russian market of virtual mobile operators is in the stage of active development, supporting the concept of sustainable development of "smart" territories. Traditionally, successful virtual operator models are built on a strategic plan and constant work with the audience of their users, but innovative projects require additional risk analysis. The purpose of the study is to develop an improved mechanism for selecting a model of Mobile Virtual Network Operator (MVNO) to improve the competitiveness of the enterprise within the concept of sustainable development of "smart" territories, characterized by detailed forecasting of cash flows and discount rate, taking into account the uncertainty factor through simulation modeling. Results. The developed mechanism was tested on the example of a company belonging to the branch of national economy other than telecommunications and planning to provide mobile communication services to external customers of the company. The developed mechanism of choosing a business model of a virtual mobile operator (or a model of providing mobile services under its own brand while using the infrastructure of another operator) is characterized by detailed forecasting of cash flows and discount rate taking into account the uncertainty factor. The developed mechanism has a number of limitations: the mechanism is applicable to the selection of MVNO models by companies that are not subsidiaries of the main players in the telecommunications and information technology industry and are not part of the ecosystem of large banks, and only the main ones are considered: Full MVNO, Service Operator, Reseller. Possible directions for future research can be based on the construction of a mechanism for selecting MVNO models for major telecommunications and information technology industry players and companies that are part of the ecosystem of large banks.
Read the full article
Keywords: telecommunications sector, information technologies, virtual mobile operator, business model, simulation modeling, Monte Carlo method.
DOI 10.17586/2310-1172-2023-16-4-65-76