Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
registered by the Federal Inspectorate Service for Communication, Information Technologies and Communication Media

September 2020 (published: 28.09.2020)

Number 3(42)

Home > Issue > Assessment of the economic efficiency of implementing and using a new model of realtor activity

UDC 338.242

Assessment of the economic efficiency of implementing and using a new model of realtor activity

Druzhinin A.E. , Alekseeva N.S.

The digitalization of modern life, change of business that has an impact on real estate brokerage Agency. The study of the impact of digitalization receives a lot of attention both at the state level, and at the level of business communities and individual enterprises, but in realtor activity there is a lack of research on this topic, which determines the relevance of this study. The purpose of the study is to evaluate the economic efficiency of the new model of a realtor Agency. The object of research is a real estate Agency, the subject of research is the economic efficiency of a new model of real estate Agency operation. The work uses methods of observation, data collection, and experiment. In this paper, a qualitative comparison of the characteristics of the realtor Agency's work on the classic and new models is made. The indicators of financial and economic activity of a conditional realtor Agency working using classical and new models are determined. The economic efficiency of the new model was evaluated using the indicators of return on sales, return on personnel and return on initial investment, and the results were compared with their values for the classical model. At the moment, the new model described in this paper is at the stage of formation in several Russian agencies, which causes the novelty of the presented research. Taking into account the obtained estimates of the economic efficiency of the new model, it is recommended for consideration in order to implement the possibility of real estate agencies when performing work on the sale of real estate. The results obtained can also be useful in areas where the business is highly dependent on sales managers.
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Keywords: real estate agency, realtor agency, agent, realtor, digitalization, profitability, efficiency.

DOI 10.17586/2310-1172-2020-13-3-3-10

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