About the issue
Publications
Partners
December 2013 (published: 02.12.2013)
Number 4(15)
Home > Issue > Branding and its role in increasing the competitiveness of
region
Shalygina N.P., Selyukov M.V., Shalygina T.O., Zenin G.V.
The article considers the role and importance of branding in enhancing the competitiveness of the region. Describes the approaches to creation of a brand of the region, the positioning of the territories. Presents the author's approach to the process of building an effective brand of the region, for example, the Belgorod region.
Read the full article
Keywords: brand of the region, branding, the competitiveness of the region.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
UDC 339.138:332.122
Branding and its role in increasing the competitiveness of
region
The article considers the role and importance of branding in enhancing the competitiveness of the region. Describes the approaches to creation of a brand of the region, the positioning of the territories. Presents the author's approach to the process of building an effective brand of the region, for example, the Belgorod region.
Read the full article
Keywords: brand of the region, branding, the competitiveness of the region.