The possible applications of the methods of economic and management analysis in the system of marketing management Scientific journal NRU ITMO Series Economics and Environmental Management

Series "Economics and Environmental Management"

Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
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ISSN:2310-1172

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December 2013 (published: 02.12.2013)

Number 4(15)

Home > Issue > The possible applications of the methods of economic and management analysis in the system of marketing management

UDC 330.46

The possible applications of the methods of economic and management analysis in the system of marketing management

Stepanova A.A.

Abstract. The article considers the marketing management, as a philosophy of business management on the basis of marketing. Possibilities of application of methods of economic and management analysis for solution of various marketing tasks.

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Keywords: marketing, management, methods.

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