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December 2013 (published: 02.12.2013)
Number 4(15)
Home > Issue > The possible applications of the methods of economic and management analysis in the system of marketing management
Stepanova A.A.
The article considers the marketing management, as a philosophy of business management on the basis of marketing. Possibilities of application of methods of economic and management analysis for solution of various marketing tasks.
Read the full article
Keywords: marketing, management, methods.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
UDC 330.46
The possible applications of the methods of economic and management analysis in the system of marketing management
The article considers the marketing management, as a philosophy of business management on the basis of marketing. Possibilities of application of methods of economic and management analysis for solution of various marketing tasks.
Read the full article
Keywords: marketing, management, methods.