An algorithm of implementation of franchising for franchisor Scientific journal NRU ITMO Series Economics and Environmental Management

Series "Economics and Environmental Management"

Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
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ISSN:2310-1172

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December 2013 (published: 02.12.2013)

Number 4(15)

Home > Issue > An algorithm of implementation of franchising for franchisor

UDC 334.752

An algorithm of implementation of franchising for franchisor

Narkevich E. G.

Abstract. The paper contains an algorithm of implementation of franchising by brand owner. Recommendations are given for each stage of the algorithm.

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Keywords: franchising, franchisee, implementation

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