Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
registered by the Federal Inspectorate Service for Communication, Information Technologies and Communication Media
ISSN:2072-2397

September 2013 (published: 02.09.2013)

Number 3(14)

Home > Issue > Information provision of marketing management in the enterprise

UDC 330.47

Information provision of marketing management in the enterprise

Stepanova A.A.

The paper analyzes the problem of obtaining and using information to ensure effective management decisions. The features of the development and the increasing role of modern information technology. The ways to streamline systems to provide information marketing management in enterprises.
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Keywords: information technology, flow, information, marketing, management.

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