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September 2013 (published: 02.09.2013)
Number 3(14)
Home > Issue > Information provision of marketing management in the enterprise
Stepanova A.A.
The paper analyzes the problem of obtaining and using information to ensure effective management decisions. The features of the development and the increasing role of modern information technology. The ways to streamline systems to provide information marketing management in enterprises.
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Keywords: information technology, flow, information, marketing, management.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
UDC 330.47
Information provision of marketing management in the enterprise
The paper analyzes the problem of obtaining and using information to ensure effective management decisions. The features of the development and the increasing role of modern information technology. The ways to streamline systems to provide information marketing management in enterprises.
Read the full article
Keywords: information technology, flow, information, marketing, management.