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June 2013 (published: 03.06.2013)
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The main directions of improvement of the mechanism of assortment planning on the basis of marketing the concept of
Вичёрка Е. И., Никитина Л. Н.
The article provides a brief overview of the methods used in the planning of the assortment, and offered a way to improve these methods on the basis of a marketing concept by means of selection and analysis of the factors of impact on the three areas: customer-oriented, the area of competence and zone management.
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range, planning, marketing, market conditions, factors, the demand
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