Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
ISSN:2310-1172

March 2017 (published: 15.03.2017)

Number 1(28)

Home > Issue > Customers as a variable of the service marketing mix

UDC 336.71

Customers as a variable of the service marketing mix

Evdokimova E. A.

The paper contains an analysis of the variable “People” of the service marketing mix. We demonstrate that customers can now be used as a tool of service marketing mix. We show some examples of companies that are attractive thanks to their customers.
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Keywords: service marketing mix, people, external personnel

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