Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
ISSN:2310-1172

March 2017 (published: 15.03.2017)

Number 1(28)

Home > Issue > The main directions of improvement of the mechanism of assortment planning on the basis of marketing the concept of

UDC 338.121

The main directions of improvement of the mechanism of assortment planning on the basis of marketing the concept of

Вичёрка Е. И., Никитина Л. Н.

The article provides a brief overview of the methods used in the planning of the assortment, and offered a way to improve these methods on the basis of a marketing concept by means of selection and analysis of the factors of impact on the three areas: customer-oriented, the area of competence and zone management.
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Keywords: range, planning, marketing, market conditions, factors, the demand

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