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December 2016 (published: 12.12.2016)
Home > Issue > The main directions of improvement of the mechanism of assortment planning on the basis of marketing the concept of
The main directions of improvement of the mechanism of assortment planning on the basis of marketing the concept of
Вичёрка Е. И., Никитина Л. Н.
The article provides a brief overview of the methods used in the planning of the assortment, and offered a way to improve these methods on the basis of a marketing concept by means of selection and analysis of the factors of impact on the three areas: customer-oriented, the area of competence and zone management.
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range, planning, marketing, market conditions, factors, the demand
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