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SEPTEMBER 2011 (published: 01.09.2011)
Number 2(9)
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Competitive strategies of food-processing enterprises: modern Russian practice
Vasilieva N.A.
Abstract. Globalization and integration of Russia into a world market change competitive conditions on the food market and threateningly influence on the food safety of the country. Competitive strategies of food-processing enterprises should consider external environment complication, be oriented to a global level and as much as possible use industrial and national competitive advantages.
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Keywords: Food-processing industry, globalization, strategy, competitive advantages, competitive environment, integration, diversification
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
UDC 338.45:664
Competitive strategies of food-processing enterprises: modern Russian practice
Abstract. Globalization and integration of Russia into a world market change competitive conditions on the food market and threateningly influence on the food safety of the country. Competitive strategies of food-processing enterprises should consider external environment complication, be oriented to a global level and as much as possible use industrial and national competitive advantages.
Read the full article
Keywords: Food-processing industry, globalization, strategy, competitive advantages, competitive environment, integration, diversification