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SEPTEMBER 2011 (published: 01.09.2011)
Number 2(9)
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Development to network retail business in market condition
Pavlov A.G.
Abstract. Specific features of retail chains which are rapidly developing and competing for consumer market using the modern consumer behaviour model are determined. Region retail chains management models are presented and specified. Analysis-based conclusions on strategic development of region retail chains are made.
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Keywords: retail, retail chains, supermarket, brand capital index, management model
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
UDC 339.178
Development to network retail business in market condition
Abstract. Specific features of retail chains which are rapidly developing and competing for consumer market using the modern consumer behaviour model are determined. Region retail chains management models are presented and specified. Analysis-based conclusions on strategic development of region retail chains are made.
Read the full article
Keywords: retail, retail chains, supermarket, brand capital index, management model