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SEPTEMBER 2011 (published: 01.09.2011)
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Modeling sales system management process.
There is a number of software features as object of sale which influence sales system management. To improve the efficiency of software distribution system management, given the above mentioned features, this paper suggests a method for modeling distribution management process. This method implies that marketing aspect to distribution system management should focus on the following: software market segmentation, consumer behavior characteristics and pricing in the software market. By modeling those three, integrated model is constructed which enables building a matrix incorporating internal and external segments potential factors.
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Sales system management, segmentation modeling, consumers behavior modeling, pricing modeling
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