Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
registered by the Federal Inspectorate Service for Communication, Information Technologies and Communication Media
ISSN:2310-1172

March 2019 (published: 27.03.2019)

Number 1(36)

Home > Issue > SWOT-analysis as a method of strategic analysis and planning of safe innovative development of the real and financial sectors of the Russian economy

UDC 330.101.541

SWOT-analysis as a method of strategic analysis and planning of safe innovative development of the real and financial sectors of the Russian economy

Zueva O.A.

In this paper, the author proves the need to form an objective management decision-making in the formation of interrelations between the real and financial sectors of the Russian economy on an innovative basis based on an integrated approach using the methods of strategic analysis, planning and forecasting. The proposed approach associated with the transfer of the application of SWOT-analysis from the local level to the macro level to overcome threats to national and scientific and technological security and the application of the method of analytical hierarchies (MAH) is notable for its novelty and practically promising. The combined use of SWOT analysis, MAH and forecasting using a linear statistical regression model makes it possible to present the initial pattern matrix, which is a SWOT analysis of the innovative and safe development of the real and financial sectors of Russia with the identification of competitive advantages and disadvantages, innovation potential and security threats. The innovation potential and its indicator components are key indicators for assessing the development of the competitive advantages of the Russian economy and identifying weaknesses. A step-by-step consideration of the application of the SWOT-analysis together with the MAH allows expanding the initial matrix - pattern and presenting four draft strategies for the innovative development of the national economy of Russia: an innovative import substitution strategy, an external integration strategy, a survival strategy and an author's one. It is proved that the author’s comprehensive breakthrough strategy based on the leading directions of development, the formation of interrelations of the sectors under consideration and the cluster approach most effectively affects the innovative and safe development of the national economy of Russia.
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Keywords: SWOT- analysis, analytical hierarchy method, interconnections, real sector, financial sector, scientific sub-sector, high-tech sub-sector, national economy, national security, innovative potential.

DOI 10.17586/2310-1172-2019-12-1-163-170

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