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March 2017 (published: 15.03.2017)
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Financial Strategies for Enterprise Competitiveness
Sergeeva I.G., Dzvinkaite M.V.
Financial strategy is one of the most important tools for competitiveness management of the enterprise. On the one hand, the importance of the financial strategy is that it reflects the financial performance of the main activities of the enterprise. On the other hand, other business strategy is developed on the basis of financial strategies, as financial resources limit the scope and activities of the company.Therefore, it is necessary to define the basic theoretical fundamentals of formation of financial strategies for enterprise competitiveness The authors explore the mechanisms of its implementation under the influence of factors internal and external business environment, taking into account the features of the modern development of the economic space. The authors discuss the basic principles of a portfolio of financial strategies for enterprise competitiveness through multimodularity method and analyze the advantages and disadvantages of financing activities of the enterprise at the expense of own and borrowed funds. The aim of the article is to provide the best proposals for the formation of a portfolio of financial strategies for the competitiveness of enterprises that improve the efficiency of operation of the business and ensure its competitive position in the market.
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Keywords: financial strategy, ensuring the competitiveness of enterprises, the formation of financial strategies, tools for improving of competitiveness, financial risk.
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