Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
registered by the Federal Inspectorate Service for Communication, Information Technologies and Communication Media
ISSN:2310-1172

September 2015 (published: 14.09.2015)

Number 3(22)

Home > Issue > The role of franchising in the development of small and medium-sized businesses in the region

UDC 332.143

The role of franchising in the development of small and medium-sized businesses in the region

Musin U.R.

The paper reviews current trends in the market franchises in the region. The role of the franchise as the technology development of small and medium-sized businesses at the regional level. An assessment of the status of the investment potential of the region, which allows to identify its prospects for the franchise business. On the basis of studies of the development of small and medium-sized businesses is the structure of the market franchises in the region. Separately assessed the regional market franchises by sector of trade and services, since these segments contain mostly small and medium enterprises, to promote your business through a variety of franchise concepts.
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Keywords: franchise, franchise, region, business, entrepreneurship, the development of small and medium enterprises.

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