Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
registered by the Federal Inspectorate Service for Communication, Information Technologies and Communication Media

June 2014 (published: 11.06.2014)

Number 2(17)

Home > Issue > Basis of the formation strategies of the food industry

UDC 658.56

Basis of the formation strategies of the food industry

Pokrashinskaya N.V

The peculiarities of strategic development for the food industry , which appeared in connection with the processes of globalization and market saturation food . One of the differences of the Russian economy is market-oriented focus on the fight for consumer attention and , as a consequence of the desire to improve their production and commodity competitiveness.In today's economic environment , with rapidly changing external environment, it is necessary not only to carry out regular monitoring of internal economic condition of the enterprise , but also to develop an innovative strategy for its development. With the main aim of the strategy is the integration of the businesses of the innovation process in the internal processes of the enterprise . This article discusses the possibility of creating corresponding strategies for the food industry . Recommended for publication
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Keywords: globalization, strategy formation, the food industry

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