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2014 (published: 16.03.2014)
Home > Issue > Management of the process of formation and development of hotel chains on the market of tourist services
Management of the process of formation and development of hotel chains on the market of tourist services
Malyushenkova E.D. , Morozova M.A.
The process of globalization - high availability of foreign markets , the development of transport systems, new ways of sharing information and modern technology - all these factors have a huge impact on tourism. The sharp increase in the number of tourists , business travelers, students participating in international educational programs is reflected in the change of the hotel sector . With a growing number of people traveling abroad is increasing and the number of accommodation facilities . To counter the competition , running a successful business in a saturated market , companies need to offer to increase power , to expand. Hotel chains or networks are the most efficient form of organization of the hotel business at the present stage . Proper management of the process of formation of hotel chains in the market of tourist services is an essential factor for the success of economic activity in this area.
The author analyzes and evaluation of various exit strategies hotel chains on the market, represents the most effective arms control process of the formation and development of hotel chains in the market of tourist services .
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hotel chain, hotel business network, formation and development of hotel chains, management of the process of formation and development, franchise, management agreement, joint investment, consortium
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