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SEPTEMBER 2012 (published: 10.09.2012)
Number 2(11)
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Coopetition on the sport and fitness services market as a possibility
to increase effectiveness of sport companies
Timofeeva F.R.
Abstract. The present paper describes the part that relations of a sport and health organizations with its micro-environment play in formation of its competitive advantage. Key elements of micro-environment of a sport and health organization are described.
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Keywords: competitveness, external micro-environment, coopetition, sport and fitness services
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
UDC 338.462
Coopetition on the sport and fitness services market as a possibility
to increase effectiveness of sport companies
Abstract. The present paper describes the part that relations of a sport and health organizations with its micro-environment play in formation of its competitive advantage. Key elements of micro-environment of a sport and health organization are described.
Read the full article
Keywords: competitveness, external micro-environment, coopetition, sport and fitness services