Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
ISSN:2310-1172

March 2017 (published: 15.03.2017)

Number 1(28)

Home > Issue > The region in search of new tourist image and products.

UDC 339.138

The region in search of new tourist image and products.

Lapitskaya L. V.

In the Soviet years Ulyanovsk by right was considered as the third tourist capital of the USSR, however with change of a political regime the volume of a tourist stream fell in tens times. In the region there is a search of new tourist image and an attractive product. In this process we consider orientation to strategy of the differentiated marketing is necessary.
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Keywords: region, tourism industry; tourist's product

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