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SEPTEMBER 2012 (published: 10.09.2012)
Home > Issue > The region in search of new tourist image and products.
The region in search of new tourist image and products.
Lapitskaya L. V.
In the Soviet years Ulyanovsk by right was considered as the third tourist capital of the USSR,
however with change of a political regime the volume of a tourist stream fell in tens times. In the
region there is a search of new tourist image and an attractive product. In this process we consider
orientation to strategy of the differentiated marketing is necessary.
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region, tourism industry; tourist's product
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