Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
ISSN:2310-1172

September 2017 (published: 29.09.2017)

Number 3(30)

Home > Issue > Competitive analysis and market research: ratio of concepts and analytical procedures of carrying out.

UDC 339.138

Competitive analysis and market research: ratio of concepts and analytical procedures of carrying out.

Lapitskaya L. V.

In article term definition «the competitive analysis», algorithm of its carrying out is offered, the contents of the grocery, price, communication and marketing competitive analysis are opened.
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Keywords: competitive analysis, market research, grocery, price, communication and marketing competitive analysis, competitive advantage

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