Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
registered by the Federal Inspectorate Service for Communication, Information Technologies and Communication Media
ISSN:2072-2397

SEPTEMBER 2012 (published: 10.09.2012)

Number 2(11)

Home > Issue > Competitive analysis and market research: ratio of concepts and analytical procedures of carrying out.

UDC 339.138

Competitive analysis and market research: ratio of concepts and analytical procedures of carrying out.

Lapitskaya L. V.

In article term definition «the competitive analysis», algorithm of its carrying out is offered, the contents of the grocery, price, communication and marketing competitive analysis are opened.
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Keywords: competitive analysis, market research, grocery, price, communication and marketing competitive analysis, competitive advantage

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