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December 2016 (published: 12.12.2016)
Home > Issue > ADAPTATION OF MARKETING MIX TO EDUCATIONAL SERVICES
ADAPTATION OF MARKETING MIX TO EDUCATIONAL SERVICES
Danilov N. V.
The paper demonstrates that the classical marketing mix has to be adapted to the specificity of educational services. The model of 3S (studies, success, service) is proposed. This model can be used as educational marketing mix as well as a basis for description of motivation of customers of educational services.
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marketing mix, educational service, foreign language
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