Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
ISSN:2310-1172

December 2016 (published: 12.12.2016)

Number 4(27)

Home > Issue > ADAPTATION OF MARKETING MIX TO EDUCATIONAL SERVICES

UDC 338.467.6

ADAPTATION OF MARKETING MIX TO EDUCATIONAL SERVICES

Danilov N. V.

The paper demonstrates that the classical marketing mix has to be adapted to the specificity of educational services. The model of 3S (studies, success, service) is proposed. This model can be used as educational marketing mix as well as a basis for description of motivation of customers of educational services.
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Keywords: marketing mix, educational service, foreign language

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