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SEPTEMBER 2012 (published: 10.09.2012)
Number 2(11)
Home > Issue > ADAPTATION OF MARKETING MIX TO EDUCATIONAL SERVICES
Danilov N. V.
The paper demonstrates that the classical marketing mix has to be adapted to the specificity of educational services. The model of 3S (studies, success, service) is proposed. This model can be used as educational marketing mix as well as a basis for description of motivation of customers of educational services.
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Keywords: marketing mix, educational service, foreign language
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
UDC 338.467.6
ADAPTATION OF MARKETING MIX TO EDUCATIONAL SERVICES
The paper demonstrates that the classical marketing mix has to be adapted to the specificity of educational services. The model of 3S (studies, success, service) is proposed. This model can be used as educational marketing mix as well as a basis for description of motivation of customers of educational services.
Read the full article
Keywords: marketing mix, educational service, foreign language