INNOVATIVE APPROACHES TO FORMATION OF MARKETING COMMUNICATIONS IN MODERN HIGH SCHOOL Scientific journal NRU ITMO Series Economics and Environmental Management

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MARCH 2012 (published: 01.03.2012)

Number 1(10)

Home > Issue > INNOVATIVE APPROACHES TO FORMATION OF MARKETING COMMUNICATIONS IN MODERN HIGH SCHOOL

UDC 339.138

INNOVATIVE APPROACHES TO FORMATION OF MARKETING COMMUNICATIONS IN MODERN HIGH SCHOOL

Rubanova I.M.

Abstract. In the article the author shows dynamics of changes in global educational area , influence on management of the higher educational institutions in Russia, is presented introduction of innovative methods and ways of management of marketing communications and advertising technologies in high school is considered.

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Keywords: мodernization, innovations, competitiveness, strategy, marketing, communications

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