Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
ISSN:2310-1172

September 2017 (published: 29.09.2017)

Number 3(30)

Home > Issue > Main directions of development of modern formats of retail jeweler trade

UDC 658.61.9

Main directions of development of modern formats of retail jeweler trade

Babkova K.Yu., Zybin O.S.

In article the analysis of the market of jewels is given, features of activity of retail distribution jeweler networks are opened, methods of conducting competitive fight depending on a form of trade enterprise are considered, further ways of development of jeweler branch are defined.
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Keywords: jewels, retail jeweler networks, loyalty of buyers, franchize, modern formats

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