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MARCH 2012 (published: 01.03.2012)
Home > Issue > Main directions of development of modern formats of retail jeweler trade
Main directions of development of modern formats of retail jeweler trade
Babkova K.Yu., Zybin O.S.
In article the analysis of the market of jewels is given, features of activity of retail distribution jeweler networks are opened, methods of conducting competitive fight depending on a form of trade enterprise are considered, further ways of development of jeweler branch are defined.
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jewels, retail jeweler networks, loyalty of buyers, franchize, modern formats
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