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MARCH 2011 (published: 01.03.2011)
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Formation of corporate social environmental responsibility of business on the basis of stakeholder analysis
Sergienko O.I., Pavlova A.S.
The paper summarized the experience in the formation of corporate social environmental responsibility (CSER) based on stakeholder analysis. This approach allows identifying the main problems and key objectives of CSER, based on multi-purpose model and taking into account possible paradigms of business development. Thematic strategies and a set of measures aimed at improving social environmental responsibility of Russian business by identifying goals, interests and concerns of key stakeholders are discussed.
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corporate social environmental responsibility, stakeholders, analysis, interaction
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