Scientific journal NRU ITMO
Series "Economics and Environmental Management"
Registration certificate ЭЛ № ФС 77 – 55411 от 17.09.2013
зарегистрировано в Федеральной службе по надзору в сфере связи, информационных технологий и массовых коммуникаций
ISSN:2310-1172

September 2017 (published: 29.09.2017)

Number 3(30)

Home > Issue > Competitors’ marketing and competitors’ relations: cooperation as a way to market success

UDC 334.75

Competitors’ marketing and competitors’ relations: cooperation as a way to market success

Kotliarov I.D.

The present article is dedicated to the problem of cooperation and competition between companies. A matrix of types of markets (based on “cooperationcompetition” criteria) is proposed. New concepts of competitors’ marketing and competitors’ relations are formulated. The notion of marketing communications is amended. Main types of cooperation with competitors are analyzed.
Read the full article 

Keywords: competition, cooperation, competitor’s relations, competitors’ marketing

Editorial address:
191002, St. Petersburg, street. Lomonosova 9, office. 2132

Information 2007-2017, All rights reserved
Department of Internet Solutions NRU ITMO © 2013