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March 2020 (published: 04.03.2020)
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Technology of CSR integration into enterprise management
Minchenko L.V., Skorobogatov M.V., Angelova A.Y.
In the presented article questions of incorporation of corporate approaches to management in the course of realization of the concept of corporate social responsibility (CSR) into the system of enterprise management are investigated. One of the important directions of construction of mutually advantageous relations with key groups of stakeholders is introduction of the concept of CSR in the general strategy of the enterprise. The methodological basis of the research is a set of general scientific methods, such as theoretical generalization, comparison, and also a system approach to formation of interrelated strategies for different hierarchical levels of enterprise management with an orientation on CSR principles. The publication proves the necessity to overcome the isolation of socially responsible programs and initiatives and to ensure their close interrelation with the key business processes of an enterprise on a strategic basis through introduction of CSR elements into the strategic management system. It suggests stages of formation of an integrated corporate (business) strategy based on CSR principles which allow implementing an integrated strategic approach to it at all hierarchical levels of enterprise management. It is emphasized that corporate and business strategies of an enterprise integrated with socially responsible goals and principles form prerequisites for increasing operational efficiency of its management systems.
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Keywords: corporate social responsibility (CSR), competitiveness, role of CSR, CSR practices, ratings, government regulation, civil society.
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